About Us

Welcome To RC Lacy Subaru, Serving Customers From Catskill, Albany, Troy, Kingston, Colonie, and All Nearby Regions

In 1914, Roscoe C. Lacy began selling vehicles on Main Street in Catskill, NY. With a sound foundation, Calvin Lacy, at the young age of 18, took over his first dealership in 1931 after his father’s death. By 1961, the business had expanded to such an extent that Calvin purchased a tract of land on Maple Avenue and erected the largest showroom and best-equipped service garage in the area. On January 1, 1966, R.C. Lacy Inc. was formed with Calvin and his two sons, Roscoe and Calvin, as principals. Starting in 1973, a chance was taken on a little-known Japanese manufacturer, Subaru, and that led to the creation of our beloved dealership: RC Lacy Subaru.

RC Lacy Subaru has long been a cornerstone of the Catskill community and a deeply rooted family legacy. Today, the dealership is still family-owned and -operated under the firm and friendly leadership of Nicole Lacy, the Internet Sales & Marketing Manager, and Troy Lacy, the Director of Operations, who grew up two minutes away from it. For the fifth generation of the Lacy family, the dealership is a foundational part of who they are, woven into the fabric of their lives from an early age.

“Being busy and helping as many people as we can is exciting for us. People excite us.”

– Troy Lacy, General Manager

Troy’s relationship with the dealership began as early as he can remember. From shoveling snow and cleaning cars on frigid winter days to detailing and gaining hands-on experience in the summer, he was involved in nearly every facet of the business from a young age. Over the years, Troy worked in various roles, including mechanic, intern, and work-study positions, developing a comprehensive understanding of the dealership’s operations. He remained closely tied to the business even during college, returning during breaks to contribute and always seeing RC Lacy Subaru as a second home.

Growing up, Nicole helped to shred files and assisted in the office during school breaks. After spending time abroad and exploring other opportunities, she returned to the dealership out of a desire to reconnect with her roots and be closer to family. Nicole transitioned from working on the sales floor and internet department to specializing in marketing, advertising, and finance.

Having lived near and volunteered their time to the dealership their whole lives, Nicole and Troy Lacy now actively uphold their family legacy by serving the community as best they can. Over the years, they’ve also built meaningful connections with their customers, often forming lasting friendships with many who shop at RC Lacy Subaru. While on vacation, they will often rent vehicles outside of Subaru, using these opportunities to compare features, build their industry knowledge, and ensure they’re always providing the best insights for their customers. In the end, they always find themselves missing their Subarus.

“Subaru really captivates their customers – people are brand loyal to them more than to
the dealership. We find that challenge exciting.”
– Troy Lacy, General Manager

So whether you’re shopping for a car to take on your next outdoor adventure, you need something for a daily driver, or you simply want to stop by our dealership in Catskill, NY, to say “Hi,” RC Lacy Subaru welcomes you with open arms.

Giving Back to the Community

At RC Lacy Subaru, we’re more than a car dealership in the realm of selling efficient rides while offering customers superb service, we’re committed to your community in Catskill, NY, and surrounding areas. Giving back is not only a standard we hold ourselves to, it’s part of who we are to our family’s core. Through the Subaru Love Promise pledge, we dedicate ourselves to supporting impactful community programs that make a real difference in the lives of people and pets alike. Serving others extends beyond the walls of our dealership, and when we go to select which charities to collaborate with, we focus on causes that resonate deeply with our team and our values. Every initiative we involve ourselves with is chosen with a deep-rooted passion and goal to make our community’s lives more enriching.

At RC Lacy Subaru, we believe pets are family, which is why we proudly partner with the Columbia-Greene Humane Society as part of our RC Lacy Subaru Loves Pets initiative. This collaboration provides animals of all shapes, sizes, and breeds with the care, compassion, and support they deserve while waiting for their forever home.

We are also honored to work with the Leukemia & Lymphoma Society, providing comfort and care to patients undergoing challenging, vital treatments. Through this partnership, we’ve donated blankets, care kits, and other essentials to the HYOH Hudson Cancer Center, helping to brighten the lives of patients and their families during difficult transitions and treatment periods.

We’ve also partnered with Community Action of Greene County Inc. to lend a helping hand to lower-income families in need local to the Catskill and Greene County, NY, areas. Through this cause, our family and team help directly address essential needs by providing socks, sneakers, and other vital resources to those who need them most.

With the efforts of our RC Lacy Subaru family, we strive and dedicate ourselves to fostering hope, dignity, and opportunity for all of our friends and neighbors. No matter the cost, we always put our community first, which is also why we’ve created the #LacyGivesMore initiative. Included in this are numerous benefits for you when you decide on your next ride.

We Look Forward to Seeing You

Visiting RC Lacy Subaru is more than just a car-buying experience. At our Subaru dealership in Catskill, NY, you’re free to stop by at any time to chat in the open and pet-friendly atmosphere we’ve cultivated over the years. Bring along your furry friend, and they can receive a special treat – a stuffed toy “Chew-baru”! We pride ourselves on maintaining and creating these community ties because we believe the customer is the heart and soul of our dealership. If you’re ready to experience the personalized and excellent service we offer, from car buying to community outreach, visit RC Lacy Subaru today.