The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

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The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Lacy Subaru

Subaru and Lacy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Lacy's to the Rescue!  –  Wendy G

Thank you to RC Lacy Subaru and Subaru of America! We are honored to be chosen to be the recipient of your Share the Love Event. A portion of the sale of each Subaru sold by RC Lacy in 2018 was donated by Subaru of America to the non-profit of the dealer’s choice. And RC Lacy added $2,500!! Eddie (the black and white terrier) was adopted from EHAR into the Lacy family last year. We are so honored to receive this donation which will have such a tremendous impact on our rescue. (In case you can't see the amount on the check, it is $12,481!!!) This money has gone towards is a new air conditioning and heating unit for our shelter, a new meet and greet fence so these animals have more room to get to know their furever home, as well as a trailer that has helped transport a lot of these animals to and from major adoption events. We are honored to be chosen once again for this year’s Share the Love non-profit group and we can’t thank the Lacy’s enough!

Continuing to support the local youth!  –  Junait S

Special thanks to Lacy Subaru of Catskill, who on November 6 generously donated five boxes of award-winning science books to Catskill Middle School. Members of the dealership’s Lacy family personally delivered the books to the front steps of our school, where a representative group of students, science and STEAM faculty, and administrators were waiting to unload them. The group eagerly dug through the boxes to check out the exciting titles inside. This is Lacy Subaru’s third year making such a donation to CMS. According to Lacy, it stems from the dealership's commitment to the Subaru Love Promise, with the aim of making a positive impact in the world and making the pursuit of knowledge available to as many minds as possible. Both Subaru of America and the local Subaru dealer contribute funds into this program, which help pay for books and projects. This year's selection exemplifies outstanding and engaging science writing and illustration for young readers - real page turners! The donation was made possible by the Subaru Loves Learning Project in partnership with the Science Books & Films (SB&F) Project of the American Association for the Advancement of Science (AAAS). The donated titles were selected from the winners and finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books, an award that emphasizes the importance of science books for both information and enjoyment. CMS will distribute the books throughout the science and STEAM classrooms, where they will serve to enrich our curriculum and be available for students to enjoy on their own.

Shelter Support  –  Leonard E

With the help of Lacy Subaru the Everlasting Hope Animal Rescue many furry friends would not have had a chance and/or found their forever homes. Lacy has supported the shelter by assisting adoptions. The entire staff at Lacy Subaru is supportive and they love pets, young or old. In fact, their dealership is pet friendly and most visits you will see furry friends around. Thank you Lacy Subaru for your continued support.

Lacy Subaru Donates Books  –  Leonard B

Recently Lacy Subaru of Catskill delivered 150 books to Catskill Middle School. The prize-winning books will engage our young readers. The donation is very much appreciated. Community involvement is key and our children will benefit. Thanks to everyone at Lacy Subaru.

Lacy Subaru Donates Books to CMS  –  Kerry O

150 award-winning science books are now in the hands of Catskill Middle School students, thanks to a generous gift from Lacy Subaru in Catskill. On September 21, the dealership’s Dan Lacy, Nicole Lacy, and Troy Lacy personally delivered the books to CMS, where a representative group of students, faculty and administrators were waiting to receive them on the front steps of the school. The donation was made possible by the Subaru Loves Learning Project in partnership with the Science Books & Films (SB&F) Project at the American Association for the Advancement of Science (AAAS). “We are very appreciative that Lacy Subaru chose Catskill Middle School to be the beneficiary of this worthwhile program,” said CMS principal Kerry Overbaugh. “Their outreach is a great example of how our community and school can work together for the betterment of our students.”According to Dan Lacy, the owner of Lacy Subaru, his dealership’s involvement in the project stems from their commitment to the Subaru Love Promise, which is an organizational belief in being a part of the community, setting an example, building lifelong relationships, and ensuring that the love is felt not just by their customers, but by all because it is the right thing to do. Their donation included many different titles, all recipients of the AAAS/Subaru SB&F Prize, which recognizes each as an outstanding science publication for young people.

Subaru & RC Lacy Loves to Care  –  Nicole L

Subaru of America and the Leukemia & Lymphoma Society have been teaming up together to provide much needed support and “warmth” to cancer patients and their families around the country through Subaru’s Love Promise and Subaru Loves to Care. Last week, Dan Lacy along with his family, traveled up to Albany Medical Center to be a part of the special event. RC Lacy donated a total of 60 blankets with hand written cards for this cause. Thirty of the blankets were given to the Melodies Center, 20 were given to the New York Oncology Hematology within Albany Medical and 10 were delivered to New York Oncology Hematology in Clifton Park. Along with delivering the blankets, the Lacy’s were able to meet some of the people who helped make this campaign possible. Christine Krenzer was the ‘Campaign Specialist’ and main point of contact for this event. She also happens to be a two time survivor of Non-Hodgkin’s Lymphoma. Not only was Christine’s life altered by cancer, but her daughter’s life was affected as well. Kassidy Krenzer is a two time leukemia survivor. Her battle started when she was just about to enter first grade. Now, years later, she is healthy and about to begin her freshman semester at Utica College. Both of these women are extremely inspiring. As a dealership and family, we were extremely proud to be able to help out and donate to such a great cause.