The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Lacy Subaru

Subaru and Lacy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Lacy Subaru Donates Books  –  Leonard B

Recently Lacy Subaru of Catskill delivered 150 books to Catskill Middle School. The prize-winning books will engage our young readers. The donation is very much appreciated. Community involvement is key and our children will benefit. Thanks to everyone at Lacy Subaru.

Lacy Subaru Donates Books to CMS  –  Kerry O

150 award-winning science books are now in the hands of Catskill Middle School students, thanks to a generous gift from Lacy Subaru in Catskill. On September 21, the dealership’s Dan Lacy, Nicole Lacy, and Troy Lacy personally delivered the books to CMS, where a representative group of students, faculty and administrators were waiting to receive them on the front steps of the school. The donation was made possible by the Subaru Loves Learning Project in partnership with the Science Books & Films (SB&F) Project at the American Association for the Advancement of Science (AAAS). “We are very appreciative that Lacy Subaru chose Catskill Middle School to be the beneficiary of this worthwhile program,” said CMS principal Kerry Overbaugh. “Their outreach is a great example of how our community and school can work together for the betterment of our students.”According to Dan Lacy, the owner of Lacy Subaru, his dealership’s involvement in the project stems from their commitment to the Subaru Love Promise, which is an organizational belief in being a part of the community, setting an example, building lifelong relationships, and ensuring that the love is felt not just by their customers, but by all because it is the right thing to do. Their donation included many different titles, all recipients of the AAAS/Subaru SB&F Prize, which recognizes each as an outstanding science publication for young people.

Subaru & RC Lacy Loves to Care  –  Nicole L

Subaru of America and the Leukemia & Lymphoma Society have been teaming up together to provide much needed support and “warmth” to cancer patients and their families around the country through Subaru’s Love Promise and Subaru Loves to Care. Last week, Dan Lacy along with his family, traveled up to Albany Medical Center to be a part of the special event. RC Lacy donated a total of 60 blankets with hand written cards for this cause. Thirty of the blankets were given to the Melodies Center, 20 were given to the New York Oncology Hematology within Albany Medical and 10 were delivered to New York Oncology Hematology in Clifton Park. Along with delivering the blankets, the Lacy’s were able to meet some of the people who helped make this campaign possible. Christine Krenzer was the ‘Campaign Specialist’ and main point of contact for this event. She also happens to be a two time survivor of Non-Hodgkin’s Lymphoma. Not only was Christine’s life altered by cancer, but her daughter’s life was affected as well. Kassidy Krenzer is a two time leukemia survivor. Her battle started when she was just about to enter first grade. Now, years later, she is healthy and about to begin her freshman semester at Utica College. Both of these women are extremely inspiring. As a dealership and family, we were extremely proud to be able to help out and donate to such a great cause.

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